Warning: These Mistakes Will Ruin Your TikTok Marketing

Warning: These Mistakes Will Ruin Your TikTok Marketing

If we want to market a product properly then we need to market it at a place where the maximum audience is. At present that place is digital. There are approximately 7.753 billion people on earth. And about 4.95 billion of them are online. So, to meet the audience where they are, we need to take the marketing to the digital space. Hence, digital marketing exists for the same purpose.   

Any marketing efforts that are done online are called digital marketing. It has different models and platforms that brands and people alike can use and implement. From search engine optimization to social media marketing, digital marketing has different aspects that the brands can take on as per their need. Among all the digital marketing types, TikTok Marketing in Nepal is growing day by day.

What is TikTok?  

TikTok is a social media app where everyone can be a creator. No matter which profession one belongs to, if they can touch the heart of people or make them laugh, their chances of growing as a creator are as high as Burj Khalifa. Although previously known as musical.ly, it gained much more traction after getting rebranded as TikTok.    

According to its parent company Bytedance, TikTok has 1 billion active monthly users each month. This app has been downloaded more than 1 billion times on the android play store and has 50.5 million reviews there. TikTok, at present, is one of the most popular apps with one of the most active user bases. This makes it one of the best social media platforms that are there for digital marketing.  

Introducing TikTok Marketing  

The process of promoting any product, brand, or service on TikTok is known as TikTok Marketing. Lately, every business has been jumping onto the bandwagon of promoting their brand, product, or service through TikTok. Why you may ask? Well, the algorithm of TikTok makes it the best platform for promoting anything. A candle store, real estate, pressure cleaning, jewelry making? This platform has audiences for absolutely any content. The way TikTok's algorithm is designed every video has an equal chance of going viral despite how low its followers are. Here the audience wants to watch raw, unfiltered content and if your brand can give just that, your brand will be the talk of the town.  

Why use TikTok Marketing?  

The answer to this question would be because that is where the audience is. However, there are also other benefits as to why your brand should be doing TikTok marketing. The first reason is the direct connection that you can establish with your users, consumers, or customers. Through TikTok marketing, you can create a loyal community of people who love your product. With the comment section and the duet option, your customers/consumers can directly give you feedback on the product. The next is word of the mouth marketing. When everyone on the app is talking, making, or sharing the content of your brand people are bound to be curious. This can ultimately lead to an increase in sales. Similarly, with TikTok marketing in Nepal, you can reach out to a wider audience. Some may follow you because they liked your creativeness of the content, and some may reach out to you because of your product itself. Regardless, it is sure that with TikTok Marketing your brand can grow to newer heights.  

As easy as TikTok marketing sounds, it is quite hard if you don’t know the how-tos of TikTok. If you want your business to grow hiring a TikTok Marketing Strategist might be the best investment you can make. If you are based in Nepal or anywhere in the world and need help with TikTok marketing, we at FEAT International can be of help. Anyhow, if you are already doing TikTok Marketing and your account or brand is still not growing, here are a few of the mistakes that you need to avoid.

1. Promoting the wrong target audience  

TikTok has 1 billion users and the high chances are not all of them are your ideal audience. If your brand is not growing you need to check your insights. What is the demographic of people who are watching your content and from which geographical region are they watching. Then, analyze whether the content that you are making for your brand is relevant to them or not. TikTok marketing will and can give you headaches if your content is not reaching out to the correct audience. So, take some time and see where your TikTok marketing strategies are going wrong.

2. Using other’s content  

TikTok is an app where people come to watch raw and unfiltered content. The more authentic your content is, the better it will work. With the diverse content that there is on TikTok, it can be tempting to copy someone else’s content or content strategy. But just because the same content worked for them does not mean it can or will work for you. Also, the audience of TikTok is quite smart. They can and will drag down your content and brand if they realize that you are using unoriginal content. Hence, make sure that your brand is posting content that is true to your brand, or just hire us to do it for you.

3. Not sharing user-generated content  

TikTok and TikTok marketing are not only about making content but it is also about building a community and keeping them engaged. Not engaging with them and not sharing their content can drag down your brand engagement. With the duet function of TikTok, make sure your brand is sharing user-generated content along with the brand reaction. It will certainly keep your users and audience engaged.

4. Not participating in Hashtag Challenges  

In TikTok, there is always one or another hashtag challenge going on. Some might be just trending songs with hashtags or some an actual challenge. These hashtag challenges usually garner millions if not billions of views. Participating in these challenges is sure to bring in more traction for your business. So, make sure that your business has an agenda for keeping up with the challenges in your TikTok marketing strategy.

For example: Branded Hashtag Challenges are mostly used by brands to increase their brand awareness. On September of 2021, Sunsilk started a campaign with the hashtag #SunsilkDashainVibes. This campaign ended up becoming one of the most successful Nepali influencer campaigns. At present this hashtag has approximately 27.7 million views. 

5. Not Spending on Influencers  

Influencer marketing, when done right, is more of an investment than an expense. It can give you access to a bigger audience and a steady increase in sales. With TikTok, influencer marketing has been on the rise. So, having a budget for your TikTok marketing strategy for spending on influencers will be a gain for your brand. With TikTok there are audiences for every field, similarly, there are also influencers for every field. With good research, your brand can find influencers whose audience matches your target audience.

For example: For Fonepay’s Jhatta Transfer Chatta Car Campaign we worked together with 29 influencers and were able to generate a total of 1.9 million Impression and Reach altogether. Along with brand awareness we were also able to influence Fonepay’s per day transactions. 

Embrace with Feat International For TikTok Marketing 

Even by following all the tips given here, it is hard to keep up with the changing algorithm and trends of TikTok. If your brand is looking for an agency that can handle your TikTok marketing for you, choose us, FEAT international. We are a digital marketing agency in Nepal doing 360 Degree marketing. With our experience of working with several clients from different fields and different backgrounds, we will make sure your brand image and positioning on TikTok are on point. Here, we will draft your TikTok marketing strategy closely based on your target audience, brand image, and most importantly, your product or service. Let us help you make your brand grow with a customized TikTok Strategy! 

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AjeshnaShakya

Junior Content Creator

4 months ago

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